01 · Rice
The right rice for every kitchen
From aromatic basmati to dependable formats for professional kitchens.
↗Since 1989 · Stockholm
Flavours that
build relationships.
Premium rice, carefully selected for Swedish retailers, restaurants and professional kitchens.
Wholesaler & importer for businesses across Sweden
Our promise
Ingredients with origin.
Quality with care.
We work directly with leading producers to secure consistent quality, dependable supply and flavour that delivers.
Meet Asaad Food →Selected brands
Recognised rice brands.
The same high standards.
Brands that professional kitchens and retailers can trust, delivery after delivery.
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We select every product as if it were to be served at our own dinner table.
Asaad Food · Family business since 1989
Our story
From Hornsgatan to all of Sweden.
The journey began in 1989, when Asaad imported rice from Thailand to his neighbourhood shop in Stockholm. Today we help businesses throughout Sweden offer better ingredients—with the same curiosity and care.
Follow our journeyFor business
Looking for a long-term supplier?
Tell us about your business and we will help you find the right products and volumes.
Contact us