About Asaad Food
Bringing the world to Sweden’s dinner tables.
A family business built on curiosity, quality and long-term relationships since 1989.
1989
Where it began
A small shop and a big idea.
Our journey began when founder Asaad imported rice from Thailand to his neighbourhood shop on Hornsgatan in Stockholm. Demand for a better and more varied selection led to the establishment of food wholesaler Sazan in Vårberg.
More than three decades later, our motivation remains the same: to find ingredients we believe in and make them available to more people.
Our idea
The market-square feeling, in a modern form.
We recreate the genuine market-square spirit where origin, quality and human relationships are central. We treat our customers’ needs as our own and build partnerships that last.
The next chapter
Shall we grow together?
We welcome new business customers and long-term partnerships.
Talk to us